Boston: The Trade Company Publishers, 1893. First edition. Hardcover. Very Good. Original red cloth lettered in gilt and decorated in black. "An Illustrated Manual For Aggressive Business Men." Some minor fading to the spine, else fine. A very clean, bright and attractive copy. Some separation of the front hinge but the mull is holding quite strong. Examples of advertising techniques and thus, a fascinating look at business tactics near the end of the 19th century. Many color illustrations.